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Research papers

How to effectively compete against private-label brands

April 2, 1993 was a historic day in the U. S. private-label scare. On Marlboro Friday, Philip Morris decreased the price of Marlboro cigarettes by 40 cents a pack in response to tire increasing popularity of cheaper cigarettes. In one day, the...

Catalogue: Seminar 1994: Building Successful Brands
Author: Susan R. Ashley
June 15, 1994
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Citation

Ashley, S. R. (1994a, June 15). How to effectively compete against private-label brands. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-to-effectively-compete-against-private-label-brands